How do we transfer your ideas and needs for a website into a finished article? Let me explain our web design process.
What can I do for you?
- Do you want a brochure site or an E-commerce site?
- Do you want a testimonials page?
- A contact page or a contact form?
- Do you intend to blog?
- What images do you want to use? Do you even have images? We can help
What exactly do your customers need?
The most important part of web design is meeting the needs of your target market. It is vital to approach the ideas for your website from the perspective of a prospective customer. What will they hope to find?
Your home page needs to answer most of their questions, as this will lead them to look deeper. Rather like a book cover, it needs to grab their attention and give enough of an instant impression to draw them in.
- Your website needs to be easy to navigate.
- It needs to be fast
- It needs to be secure
- It must look as good on a phone as on a laptop.
- Its colours and fonts need to instantly resonate with a specific product type or service.
- Can customers instantly find your contact details?
- Is it obvious what you offer?
- Can they easily share your site on social media?
We have to look from the perspective of a customer at all times.
Brochure style websites
The most common type of website for small businesses is a brochure style website. The clue is in the name. It is a digital version of a paper brochure.
- What does your business offer?
- Who are you?
- What do previous customers think about you?
- Where are you and how can you be contacted?
Answering these questions would lead us to create a brochure site of no more than 5 pages.
Websites are created based on meeting the needs of your target market. They answer questions.
The key is to imagine that you are seeing the brochure for the first time. Would you bother to pick it up and browse through it? Or is it rather dog-eared, the text doesn’t read well and it doesn’t offer answers to your questions?
A website can be beautiful, but if it doesn’t perform well when searched, no-one will ever find you. It will sit there like a beautiful relic.
A good website has in-built SEO. (Search Engine Optimisation)
- to boost your organic ranking and ensure your site is indexed as soon as possible.
- images are optimized to improve page load speeds, an SSL certificate indicates site security, resulting in fast load speeds, and an enhanced user experience.
- Content is written with keywords in mind and each page is optimised with meta descriptions and alt images are appropriately tagged.
SEO is key to helping your site reach your customers. It is a complex business and importantly an ever-changing one. I have come to realise that this is a game I will never stop learning about. But I plan to keep learning!
Great SEO all happens in the design of your site, keywords, meta-descriptions, ensuring you are listed on such places as Google my Business, and really great content. Add to that blogging, gaining fantastic customer reviews, it is a huge area. But I can help you with that.
Would you like a blog?
Do you have a site, which you are more than happy with? Do you have a blog though?
As discussed in my article “Why blog?” , blogging is an enormous aid in getting your name out there.
- Blogs not only share information about your product through your social media platforms.
- They also build customer confidence in your brand knowledge. You are seen as an authority on your subject.
- Blogs maintain your online presence and raise your Google rating. A high ranking blog relating to a current trend will bring traffic to your site, but an informative, “evergreen” blog will maintain that traffic and improve conversion rates.
- Blogs bring customers to your business website. They open the shop door and say, come and browse!
Your website can reach a broader audience through your online musings.
It brings your personality to your customers, adds a personal touch, shares your knowledge, and maintains your online presence.
Ask me if you would like help with this.
Let’s begin with a chat!
Get in touch and we can discuss what you need. You are not committing to anything at this stage, but I hope that once we have discussed your ideas, you will feel confident that McGrath Web Design can take on this particular task for you.
It is vital that you are kept informed of the design process all along. Once I know what you need and an idea of your budget, I will go away and make your home page.
If you are happy then I carry on to complete the job. If at the end, you still see the need for a couple of alterations, I am always happy to make those changes and tweaks for you.
Whether you have a very clear idea of what you need or are stumbling around, overwhelmed by technical jargon, I can help. Get in touch!